Select Page

Hick’s Law helps designers of website welcoming pages by offering a formula for the layout of a website home page that shows fewer levels making it easier for consumers to make decisions where to go.  Here is an article describing how to use the formula.  

What Is Hick’s Law?
Hick’s Law (or the Hick-Hyman Law) is named after a British and an American psychologist team of William Edmund Hick and Ray Hyman. In 1952, this pair set out to examine the relationship between the number of stimuli present and an individual’s reaction time to any given stimulus. As you would expect, the more stimuli to choose from, the longer it takes the user to make a decision on which one to interact with. Users bombarded with choices have to take time to interpret and decide, giving them work they don’t want.