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Gordon Freedman is President of the National Laboratory for Education Transformation

In the early days of the LMS, the lecture capture companies tried hard to attach their video capture and video management solutions to the LMS. But today this is a limited strategy as video is everywhere and the LMS has not evolved alongside commercial and consumer tools online or in apps.

Is it possible that a “video-first” learning system could evolve where video, visuals and visualizations and their audio counterparts are the center point of learning, and text materials augment them instead of visa versa? 

The barriers to innovation in education technology are quite high. Unfortunately, this has to do with the stasis on campus and the inclination to keep purchasing niche teaching and learning solutions that are antiquated and not used outside of education. On average, only 50% of faculty use the campus Learning Management Systems (LMS) at any depth. So, it is not the best place for learning videos or integrated learning with video to be housed. 


Consider the YouTube statistics alone:

  • The total number of people who use YouTube: 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on YouTube every single day.
  • In an average month, 8 out of 10 18–49 year-olds watch YouTube.

The figures are astounding and growing. YouTube alone has altered the culture of technology and entertainment globally. Given this, why has video lagged so far behind in education? Static pages and still images, online and in print, predominate in K12, higher education and training. When video is used, it is mostly uninspiring. And who is to say watching cats riding autonomous vacuum cleaners is not a form of learning?

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