Knewton announced a partnership with leading global publisher Macmillan Education. Macmillan will use Knewton technology to provide personalized recommendations and analytics for next-generation products targeted to the English Language Teaching market in over 120 countries worldwide.
I’m guessing “personalized recommendations” is a their attempt at a DLP.
This part of one trend where older publishers stake out territory in the new tech world. Gary posted earlier on Pearson claiming acres and acres of new tech learning wilderness as its own territory.