LDS moving away from door to door to more social media contacts online.
This might seem off topic, but the LDS are one of the more effective “outreach” and “teaching” organizations out there. They, along with the Jehova’s Witnesses, have gone door to door to connect with “the average person” in the US and elsewhere for many decades. Â In the process of connecting, both groups deploy “learning programs” that teach their dogmas and recruit new members.
Because of the very high number of iterations, these organizations “learn” by doing…and their DLE programs are therefore well adapted to what “works”. They accumulate data points, much as advertisers do; demographics that help them design their learning materials.
PSA needs a similar in depth understanding of the learners/ students it hopes to work with, and recruit for DLE. Knowing one’s audience/ customer is best done by at first noting who out there is doing a good job with that task, and learning from them what they know, and how they know it.
Kris and John met with Bob Wingo, who discussed how it’s done for advertisers…massively extensive database queries of proprietary information stored by data aggregators. Community groups also aggregate data, sometimes extensively surveying a population over the years and through various projects.
There’s a need to know.