PSA uses Mindjet products. They offer this whitepaper on innovation in Enterprise, which they take to be their Market niche…tools that enable what they are calling the “Vision to Action Lifecycle”. Perhaps we might compare and contrast with “Lean Startup” movement white papers, principals, publications etc.
AFAIK, Lean Startup involves charges for support materials, but has a kind of “open source” “everybody can do it without much funding to get started” approach, like MOOCs with free online access….whereas Mindjet is trying to situate themselves in the middle of software “you really need to have” and are willing to pay premium price for. Does the vision for innovation end up being the same?