Another Tempo blog post by Gary, covering more of the various platforms and systems needed for creating, storing/ archiving, searching, accessing and distributing of various types of Intellectual Property in various media incarnations from text to video et al.
My last post discussed the nature and evolution of Digital Asset Management (DAM) platforms and today we will contrast them with Media Asset Management (MAM) platforms
One imagines a MAM was used by KFOX under John Witte’s leadership. Perhaps to learn more, we might inquire of him as well.