As has been noted, video production is becoming a skill like being able read and write a language. To communicate today, one, at least some of the time, works with video, either original, or sourced, to constitute a YouTube, a Snap or Instagram, a Tweet, a Vine etc, or embed in a website, or simply share a link to. Or maybe do a mashup.
While the needed equipment is often affordable…a iPhone7 has a pretty good video camera built in…and other aspects of a studio can be replicated in a computer, especially if green screen has been used for the background… eventually, we’re going to expect that DIY video that we share or post or blog or tweet or embed…will have quality production values.
In anticipation of that day, here’s some of the terminology for color correction and color grading, and other related post production actions that can today take place via computer processing at less than major studio costs.
[gview file=”https://publicservicesalliance.org/wp-content/uploads/2016/10/Colour-Terminology.pdf”]
And here’s a how-to for a color correction /grading plug in for Final Cut Pro, called Color Finale. Which we are using at PSA..and this is just a how-to for the latest updated version, showing some of the new features, which is much more comprehensive in capability than the version it replaces. That’s happening across the board with video production software.