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Another replacement for “digital native”. This effort may eventually play into some of PSA’s interests.

Now we are seeing forms of media that are truly made for people’s phones, not just adapted from the web or television or print. And not just on phones: Media have spread to an array of internet-connected devices for the home, car, and other personal spaces. These are taking the form of messaging applications, voice interfaces, smart gadgets, and other technologies that personalize your experience based on context. Rather than mobile-first, the buzzword of the era just passed, the next big media platforms are more aptly described as mobile-native.

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