In our discussions regarding choosing a customer segment focus , Steve Blank provides some advice.
Steve Blank blog on creative strategies for startups when facing “rent seekers”. Blank’s suggested strategy for disruptive startups: Pick early markets where the rent seekers are weakest and scale
The greatest number of jobs is created when startups create a new market – one where the product or service never existed before or is radically more convenient. Yet this is where startups will run into anti-innovation opponents they may not expect. These opponents have their own name – “rent seekers” – the landlords of the status-quo.