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Magic Leap is a new company getting massive funding from big players that has a new technology in hand that purports to be really really kuhl, if perhaps not ready to be defined precisely.

“I’m not sure what the category will be called,” Tull says when I ask him, “but it augments and brings you into a world in a completely realistic, immersive way without taxing your eyes or brain.” Jacobs also called Magic Leap “immersive and engaging.”

Abovitz, though, is most eloquent today in defining Magic Leap by what it’s not. “It’s not holography, it’s not stereoscopic 3-D,” he says. “You don’t need a giant robot to hold it over your head, you don’t need to be at home to use it. It’s not made from off-the-shelf parts. It’s not a cellphone in a View-Master.”

Link to story in Fast Co. here. Kudos to Gary, iirc.